Texas Health Resources and AHS, the parent company of Huguley Memorial Medical Center, formed a joint venture company about a year ago. THR owns the controlling interest in the joint venture and AHS continues to manage the daily operations of the Huguley Memorial Medical Center.
“I don't know that it has exactly been like the first year of traditional marriage,” Reiner said. “We haven't even had a fight. It has been like a honeymoon in many ways.”
“The honeymoon never ends,” added Jeffrey Canose, executive vice president of southwest zone operations for THR.
They joined hospital executives, staff, community dignitaries and other guests Thursday in the unveiling of a new name and logo for HMMC: Texas Health Huguley Fort Worth South.
“We did some extensive research to determine what our name should be,” said Ken Finch, chief executive officer of the Texas region of AHS.
There were many options available in the naming of the hospital, he said, and Thursday the selected name was unveiled in the Huguley Fitness Center amphitheater.
“We are proud to have retained the Huguley name,” Finch said.
“And then Fort Worth... we are technically in Fort Worth and the hospital has sort of become the landmark for south Fort Worth, but we have a Burleson address.”
The last hitch in unveiling the new name and logo was untimely inclement conditions, Finch said, forcing the unveiling of the announcement of the hospital's new name to be moved inside.
“We had a little more dramatic presentation we wanted to do,” he said. “The weather didn't quite cooperate.”
The first year of the joint partnership has been productive, Reiner said.
“Our friends at THR are known for quality and safety,” he said. “Huguley has measured up in that regard.”
Added THR chief executive officer Doug Hawthorne: “By combining our resources and talents, we have already begun to more effectively meet the health care needs of those we serve. Adopting the Texas Health Resources name and logo is a visible sign that we are working together to benefit our communities, physicians, employees and patients.”
Coordinated efforts have included prevention and wellness, acute care, rehabilitation home health and hospice care. Patient care and safety has also been enhanced, according to a press release.
Hospital facility enhancements have been made and more significant expansion is planned.
“Our new name honors our heritage and signifies the collaboration between two strong healthcare providers to improve coordination of care delivery in southern Tarrant and Johnson counties,” Finch said.
The new name, logo and signage is the start of the next step in the relationship, he said.
“It's a change for those who have been here through the 36 years of building and development,” Finch said. “But, its an exciting change.”
Huguley Memorial Medical Center opened in February 1977. Herbert Huguley, a dentist and real estate investor from Dallas, left his $6 million estate to the Seventh-day Adventist Church to build a hospital in honor of his parents.
“I believe the future is bright,” Reiner said. “This is just the start of a lot of positive things that will be happening.”